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Isabel Brown Fills Largely Empty Gen-Z Shoes At The Daily Wire

Hiring Isabel Brown could be Mike Richard's first important official action at The Daily Wire.

,   and  Jon Croft
9 min read

This morning, Isabel Brown, a longtime Turning Point USA announcer and show host of The Isabel Brown Show, which has been a staple in conservative Gen-Z content for years now has announced it has signed on with the Daily Wire. A new show? Yes and no. She plans to work in her new DC home and place of business and run the same show with some new additions, including a new original show with Daily Wire.

The video announcement is here.

The Daily Wire announced it here.

Meet Isabel Brown, The Daily Wire’s Newest Host
Isabel Brown, Gen Z firebrand and popular content creator, is bringing her unique blend of humor and cultural commentary to The Daily Wire.Starting this fall, Brown will host an original series on DailyWire+. Broadcasting from Washington, D.C., Brown joins a growing Daily Wire team in our nation’s capital. A new mom and Colorado native, Brown rose to fame posting her unfiltered thoughts on Instagram, where she now has over a million followers.I am SO excited to finally announce that my podcast, The Isabel Brown Show, has a new home with @realDailyWire!!I have never been more passionate about fighting as hard as we can on offense to save the West. It’s time for us to not just *react* to the insanity of the upside… pic.twitter.com/mUKxMHe8FJ— Isabel Brown (@theisabelb) July 7, 2025On her show, Brown will tackle the same subjects she addresses on her social media pages — everything from pop culture to the pro-life movement — and bring viewers with her as she takes D.C. by storm with her family.“Earlier this year, I transitioned into the most important role of my entire life: mom,” Brown said. “Seeing the world through my daughter’s eyes and a fresh perspective has only given me more passion for our generation to fight on offense as hard as we can for what is good and true and beautiful.”“Isabel Brown is sure to win over the hearts and minds of the Daily Wire audience with her common-sense takes, elegant humor, and intellectual prowess,” says Mike Richards, Chief Content Officer and President of Daily Wire Entertainment. “She brings brainpower, pop culture fluency, and the kind of fearless fun that causes liberal tears to flow like NPR tote bags at a Bernie rally.”Daily Wire viewers will have plenty of time to get to know Isabel as they join her devoted community of “truth seekers” this fall.But for now, here’s everything you need to know about The Daily Wire’s newest host.She’s FearlessWhether it’s free speech in the digital era, women’s biological identity, or humanity’s most basic right to life, Isabel proudly stands up for her views — even when they’re unpopular. She was among the first to stand up for TikTok’s importance as a free speech platform, defends life from the moment of conception, and even appeared on the cover of Newsweek to champion conservative principles for Gen Z.She’s All About Faith and FamilyIsabel grew up in a chaotic, loud, and very pink home, the oldest of three girls who loved to steal each other’s clothes and fight over who got to play with which American Girl doll. As a wife and new mom, Isabel is cherishing every second of her home life with her husband, Brock, their beautiful baby girl, Isla, and, of course, her trusty sidekick, Liberty the Corgi. Guiding Brock as he converted to Catholicism inspired Isabel to take an even deeper interest in her faith, and she’s currently pursuing her master’s degree in theology at the University of Notre Dame. Go Irish!She’s Always On The MoveDespite all the time she spends online, Isabel’s favorite thing to do is spend time in the great outdoors. Isabel scaled her first 14,000+ foot peak in her home mountains of Colorado at 10 years old. She’s on a quest to visit all 63 National Parks and has traveled to 24 countries, scaling peaks in New Zealand, road-tripping the Scottish Highlands, and retracing the steps of Jesus in the Holy Land.She’s also a trained ram handler, thanks to her time caring for Colorado State University’s live mascot, CAM the Ram. Every weekend, she’d run with CAM on the football field in her boots to celebrate every touchdown, and spent many hours shearing sheep.She’s…Kind Of A NerdA self-described “certified theater kid,” Isabel has starred in “Hairspray” and “Les Misérables” and has seen nearly every Broadway production on stage. While she’s less likely to get dressed up for the theatre with a new baby at home, she loves singing “Wicked” and “The Sound of Music” at home with Isla.She also loves sci-fi and fantasy, both books and movies — especially “Harry Potter,” “The Lord of the Rings,” and Star Wars. She maintains to this day that “The Empire Strikes Back” is the greatest standalone film ever made, and actually cried driving through Glencoe, Scotland while listening to the “Harry Potter” film score. Don’t judge.
The Daily WireDaily Wire

And then they published a second article about her here as well.

Gen-Z Podcaster Isabel Brown Joins The Daily Wire
WASHINGTON—Isabel Brown, a popular Gen Z cultural commentator and author, is joining The Daily Wire with a brand-new original series on DailyWire+, premiering this fall.This move comes as The Daily Wire cements its position as a leading force in conservative new media, expanding its presence in Washington, D.C.Brown announced the news to her audience on social media and YouTube on Monday, saying that her daily show, based in Washington, D.C., will premiere on Daily Wire+ in the coming months.“I have never been more passionate about fighting as hard as we can on offense to save the West,” Brown said. “It’s time for us to not just react to the insanity of the upside down we’ve been living in, but to build culture and a new American Dream together.”I am SO excited to finally announce that my podcast, The Isabel Brown Show, has a new home with @realDailyWire!!I have never been more passionate about fighting as hard as we can on offense to save the West. It’s time for us to not just *react* to the insanity of the upside… pic.twitter.com/mUKxMHe8FJ— Isabel Brown (@theisabelb) July 7, 2025“I have spent my career working with the world’s top media personalities, so I know talent when I see it,” Mike Richards, Chief Content Officer and President of Daily Wire Entertainment, said. “Isabel Brown is sure to win over the hearts and minds of the Daily Wire audience with her common-sense takes, elegant humor, and intellectual prowess.”“She brings brainpower, pop culture fluency, and the kind of fearless fun that causes liberal tears to flow like NPR tote bags at a Bernie rally,” Richards added. “That’s the exact kind of chaos — we mean energy —we’re building at Daily Wire. She’s precisely the kind of voice we want turning up the volume at The Daily Wire.”Born and raised in the mountains of Colorado, Brown joined the fight for free speech and conservative values as a pre-med student at Colorado State University. There, she began livestreaming and building a vibrant digital community she has dubbed the “truth seekers.” Today, she boasts over a million followers on Instagram and a fiercely loyal audience that’s followed her from classroom debates to cultural showdowns.Brown is best known for her fearless pro-life advocacy, viral reaction videos, and sharp takes on pop culture, politics, and policy. The D.C.-based Isabel Brown Show, coming to DailyWire+ this fall, will be a daily destination for anyone craving substance with style, blending Americana optimism with unapologetic truth.This announcement rides in on a wave of momentum for The Daily Wire: fresh from dominating the post-election podcast charts, playing a key role in the Supreme Court’s affirmation of Tennessee’s child mutilation ban, producing box office hits like “Am I Racist?”, leading the industry-disrupting fall of global censorship cartels, and the platform’s strategic expansion into D.C., The Daily Wire isn’t just keeping pace — it’s setting the standard for conservative new media in America.Before her time in media, Brown obtained degrees in Biomedical Sciences from both Colorado State University and Georgetown University. She’s currently pursuing a second master’s degree in Theology from the University of Notre Dame. In 2021, she published her first book, Frontlines: Finding My Voice on an American College Campus, sharing her encounter with radical leftism from the heart of America’s university experience. Her latest book, The End of the Alphabet: How Gen Z Can Save America, makes a compelling case for why Gen Z is the last hope to save Western civilization from the upside down Left, and why we shouldn’t write them off just yet.
The Daily WireDaily Wire

The Daily Wire is certainly going through some changes as of late. The main question in this is, "what kind of change are we seeing?" The detractors of DW will call it a sort of "deconstruction" of the company, while others will call it a restructuring, or even better, the growing pains required to become something bigger, better, and stronger.

So, what does this new change really signal?

Isabel Brown signing on to the Daily Wire could mean many things for the formerly Boreing-led crew, but it does not whatsoever signal that the company is shrinking from the challenge or deconstructing into oblivion. On the contrary, it appears to have taken a new lease on its purpose within the new Daily Wire DC location by moving much of its operation there, including influencers like Brown.

Obviously Isabel Brown could work anywhere and still run a successful show, but I don't think that's DW's idea of success. Instead, I'd say that integrated, purposeful, and productive work does best to create that synthesis we need to build a stronger future in a company like DW. And in-person work does do that better. Especially when the company has a new show planned with you, and in Isabel's case, she has stated that her purpose is community and interview-driven.

Although this does lead to questions about the Nashville headquarters and the "new leadership team" at Daily Wire, as Isabel worded it. Sure, Mike Richards, the new President & Chief Content manager at DW was quoted many times in DW's announcement, but in what context are these answers given? Was it over a five minute zoom meeting? Was it in a large company gathering, and authorization to quote him was given? Was it exclusively for a single visiting blogger, who got to give an exclusive?

Who even is Richards? It's not to say that we don't know about Mike Richards, but no official showing about his goals, aspirations, and legacy at DW has ever hit the public in relationship to his new job. Why is he even there? What are their plans for DW? What is this new leadership team, and what are their new plans for the company?

So many questions still to be answered.

Speaking of a conservative blog that may have shown up to get this news, The Conservateur, a conservative women's lifestyle blog, covers the story here.

Isabel Brown Launches New Show with The Daily Wire — The Conservateur
It’s official: Isabel Brown is teaming up with The Daily Wire .
The ConservateurCaroline Downey

The Conservateur is run by a Berkely grad fashion enthusiast, Jayme Franklin, who gives her background here.

If you aren't fully acquainted with Isabel Brown before this, check out her show below, and let's hope that this fall The Isabel Brown Show is a hit for DW!

Isabel Brown
Hi, I’m Isabel! I’m a full-time creator, author, corgi enthusiast, and wife to my best friend, Brock. Here on The Isabel Brown Show, you’ll find my unfiltered takes on everything from faith to dating, politics to food, and just about anything else. I am so glad you’re here--please consider subscribing & turning on notifications so you’ll never miss a video! :) xo, ib
YouTube

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Did you enjoy this update on Daily Wire's new show starring Isabel Brown? What do you think odf these new changes? Let us know down below (with sub) or on our social media!

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